How To Make Customer Avatar and Why it is Important?

If you want to promote your product or reach a bigger audience and grow your email lists, the most simple thing you can do is research your Customer Avatar. Having a good Customer Avatar will come up with a superhuman potential to talk powerfully with the people who are most probable to come to be your customers.

Now, not every person is perfect for your business or company. And, If everyone is your audience then my friend, No one is your audience…

That’s why having a Customer Avatar is so much important for your business.

A Customer Avatar allows you to discover the unique characteristics of those who like to shop for what you’re selling. You can make your own Customer

Here are 5 Actionable Steps that you can follow to get your customer avatar

Step 1: Find a template

A Customer Avatar Template is a document with clean spaces in an effort to fill inside the defining characteristics of your ideal client. These templates are very beneficial, and I endorse you to strive for a few specific ones. You might end up liking one, however then locate that any template has better questions or a higher layout.

Here are Some Customer Avatar Templates:

• https://www.theelevatory.com/business-strategy/why-knowing-your-target-audience-can-change-the-trajectory-of-your-business
• https://www.thestoryengine.co/customer-avatar/
• https://www.samplewords.com/customer-avatar-worksheet/
• https://www.gemwriting.co.uk/customer-avatar/

Step 2: Prepare your questions

Now, After Choosing a Right Template, It is time to set your questions which you want to know from your audience.
There are lots of questions you may ask while constructing your Customer Avatar.

You can get some idea through the above templates, and collect the list of questions that you will ask every necessary thing from your audience.

Step 3: Answer the questions

While you’re here, consider your first-class customers. Think of who they are, why they came to you, and in a hazy, non-awesome way, think about the type of man or woman that man or woman is like.

Think approximately someone well-known that you would like to work with. Don’t define those people on your work, outline the group to which those people belong.

Step 4: Edit and overview with friends

Now your First Draft of Customer Avatar is read and now it is the time to show to your friends.

Show them to colleagues, friends, and even competitors, and ask them for remarks. You will see dramatically tremendous results in your business if you are open to receiving feedback from others.

Check your Customer Avatars regularly. As you develop with your business, you’ll analyze greater about the audience you serve.

My Customer Avatar:

I have created my customer avatar below. If you liked what you have learned so far then kindly give 2 minutes of your valuable time to fill my form for which I will be really grateful.

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I got 12 responses till now from this survey. and I begin with One buyer persona as this is something a marketer should always focus on.

I am sharing Sandeep’s Response:

• Your Name *

Sandeep

• What is your age range? *

18–24

25–34 ✔

35–44

45–54

55–64

65+

• What is Your Gender? *

Male ✔

Female

• Which city do you live in? *

Mumbai ✔

Bangalore

Chennai

Coimbatore

Hyderabad

Delhi

Kolkata

Pune

Ahmedabad

Jaipur

Other:

• What is your annual income? *

₹1–2 Lakhs ✔

₹3–5 Lakhs

₹6–10 Lakhs

₹11–15 Lakhs

₹15–25 Lakhs

₹25+ Lakhs

• What is your highest level of education? *

School

Diploma

Undergraduate

Post Graduate ✔

PhD.

• In-School, What kind of student were you? *

Low performer, back bencher

Average ✔

High performer, earned good name

High performer, rebel, back bencher

Mostly absent

• What is your marital status? *

Single

Married ✔

Divorced

In a relationship (with GF/BF)

Married and having kids

Divorced and having kids

• Do you have pets? *

Yes

No ✔

• What are your top 3 hobbies? *

Eating traveling sleeping ✔

• Do you enjoy traveling? *

Yes ✔

No

• What kind of person are you? *

Introvert ✔

Extrovert

Ambivert

• What are you doing right now for a living? *

Looking for a job ✔

In a job

Freelancer

Entrepreneur

Other:

• What do you check first thing after waking up? *

Email

Facebook ✔

Instagram

Whatsapp

None of the above

• Do you have a credit card? *

Yes

No ✔

• What laptop/computer do you use? *

Apple (MacOS)

Windows OS ✔

Linux

Other:

• What purchase in your life do you regret wasting?

Gold ✔

• What type of shopping do you prefer? *

Quality ✔

Quantity

• Do you like to give the gift to family members and friends? *

Yes ✔

No

• How many friends do you have? *

1–20 ✔

21–50

Above 50

• What kind of gift do you prefer to give? *

Hand-made

Buy from store ✔

• What kind of gift do you prefer the most? *

Customized

Readymade ✔

• What is your preference for buying a gift? *

Longevity ✔

Beauty

Price

• Do you like online shopping *

Yes ✔

No

• Do you like hand made products? *

Yes ✔

No

From the above response, I got to know that “Sandeep” is my target audience who has an average annual income, doing freelancing and aware of digital marketing services and he will definitely become my potential customer if I further create and provide value to him and able to connect with him properly.

Final Words:

This article has been documented from the internship learning of the Digital Marketing Internship program by Digital Deepak. Thank you guys for reading my post. kindly give me your feedback about what you have learned from this article.

Kindly connect with me for more amazing content.

• Linkedin: https://in.linkedin.com/in/akhilesh-singh-bb87b1182
• Instagram: https://www.instagram.com/akhilesh_san/
• Facebook: https://www.facebook.com/ak9922

Thanks for your precious time to read this…

Every single share will be massively appreciated :)